According to the study, a survey conducted by Research Now shows that 91% of respondents agree that marketing decisions made by successful brands effectively utilize customer data. From the same survey, 87% of respondents also agree that it is important to capture and share the appropriate kind of data to effectively measure ROI. However, the disconnect occurs between the understanding of how best to use big data and the general trend of data usage among corporate marketers. Of those surveyed, 39% said that their own company's data is too infrequently collected while 51% said that a lack of sharing of data within their organization hinders effective measuring of their marketing ROI.
The article below was written by Red Bricks Media, an interactive marketing agency that creates enormous value for clients from the ever-changing media landscape. Based in New Delhi with offices in Noida and Greater Noida, Agency delivers superior online strategies all driven by the philosophy that performance reigns supreme. Our core services include SEO, SEM, Social Marketing, Analytic, Creative, Media, Mobile and Web Development. Computer Repair SEO Agency India, Day Care SEO Agency India, Painter SEO Agency India, Carpenter SEO Agency India.
Mobile and tablet search continues to grow in all respects-e.g., in terms of ad clicks, the share of total ad investment and share of paid search revenue. Along this increase, number of marketing agency is also increasing day by day. Anyway, here are some key takeaways from Marin Software's report, "The State of Mobile Search Advertising in the India": In 2023, advertisers increased their share of Google search budget on mobile devices from 3.4% to 8.7%, although ad budgets still lagged the click volume. By the end of 2024, mobile campaigns will contribute about 23% to Google's paid-search revenue in India. CTRs are higher on mobile than on desktop devices, as the smaller screen means there's a reduced number of ads above the fold and the interactive marketing agency is taking the benefits of this fact.
Smart phones and tablets have CTRs at 72% and 31% higher rates, respectively, compared with desktop computers. Tablets will account for 45% of all mobile clicks. CPCs on smart phones and tablets remain much lower compared with desktop computers. Smart phone clicks are approximately 36% less expensive and tablet clicks 24% less expensive than desktop clicks. Smart phones and tablets have much less available ad inventory because of constrained screen real estate. The digital media agency is working to overcome this problem.
As advertiser demand for mobile and tablet search increases, CPCs will follow suit. More and more advertisers are recognizing the added benefits of launching search campaigns on mobile devices. On mobile phones, advertisers are able to take advantage of the click-to-call functionality, adding another direct response conversion event to their lead generation strategies. In addition, advertisers are increasingly investing in improving the mobile experiences of their users through continued optimization. But investment won't be effective unless they appoint an interactive media agency to conduct this sort of business.
No comments:
Post a Comment