With the advancement of IT people are getting more informed
of Search Engine Optimization. There are hundreds of blogs and websites
defining different SEO techniques. But without the relevant experience these
processes cannot be implemented, with so much information available on net,
people are confused as they get contradictory information that is why all the
information available on net cannot be trusted hands down.
• Stick to the
process. By SEO you cannot win the race overnight for results, you have to wait
until it takes it own course. Moreover Search engine algorithms are updated
regularly, the algorithm which was effective a year back may not be working
now. With Google panda update things have changed a lot and now they are going
to introduce Zebra, an algorithm which will work differently from the previous
one.
• Have patience:
Doing SEO techniques are not a onetime affair; you cannot do it in one hour and
check the results in the next. Sometimes you will take months to get the
desired results.
• Hiring a
company: when hiring a SEO services company
it is your right to enquire about the tactics they will use. Ask them how long
it will take to get the results; do a small research on net to know about the
company and read on about the strategies they will implement.
• Website: when
you get a website designed make sure you analyze it as a visitor and try to put
all the relevant information beautifully. You can also use the keywords in the
website’s URL. To make it more effective name the images as keywords. Search
engine spiders cannot crawl through your website if site map is not included.
Moreover it will also help the visitors to navigate your site easily. If you
have a big site, break the site map into parts, don’t use more than 75 links at
one site map page.
• Research
keywords: with free online tools you can do it by yourself, WordTracker and
AdWords are there to help you. Get the help of geographical identifiers and get
specific keywords based on your location searches. If you are in a competitive
business environment and you are selling the same product which your
competitors are also selling. Then while writing about the product, you can
include the keywords in the product description. This is a fact that for most
of the websites Google is giving more than 70% of traffic.
• Content: as
they say “content is king.” A genuine content always pays. Don’t try to write
for the search engines, write for humans. Use the best language, be informative
and precise.
• Blogging:
blogging is also among the most sought after SEO techniques, Google and other
search engines like fresh content. Do read some other blog and forums in your
niche, participate in the conversation going on there, and try to help people
by leaving comments there with your links of course. This will bring some
organic traffic and will give you popularity also.
• Social media:
benefit by social media, but stay away from spamming and try to make contact
with the potential customers. There are many websites like Flicker, Twitter,
Facebook and yahoo answers and small business SEO many more.
